Men's Health find out the secrets of the Worlds fittest team
In July's issue of Men's Health (p.116-122) Maximuscle were one of the three companies included in a Lions feature titled 'Roar Power' 'This month, the British & Irish Lions will try to beat New Zealand in a Test Series for only the second time in rugby history. MH was granted exclusive behind-the-scenes access to the Lion's den as they prepare' which saw Men's Health staff and other journalists invited to a special training day to show what it takes to train and prepare like a Lion, which included using Maximuscle nutritional products after training with the following being written "After 45 minutes we go back to the dressing room, where a post-workout recovery drink containing a mixture of protein and carbohydrate to replace lost energy has been prepared for immediate consumption. While we chug down a bottle of Maximuscle's finest blend"
Long time Maximuscle sponsee, Josh Lewsey, who was interviewed for the feature along with new comer to the Maximuscle team, Gavin Henson, with the following being included, "it is very important to get protein and carbs inside you as soon as possible, certainly within half an hour of training, as this is when your body is able to use it most readily" says knowledgeable back Josh Lewsey who, despite being just 5ft 11in is one of the strongest players in the squad and more than able to hold his own against far bigger opponents. Josh said "You take so much punishment in the modern game, it's vital that you look after yourself properly"
At the end of the article, Men's Health thanked Maximuscle for their assistance along with Gillette, sponsors of the Lions Captain and O2, sponsors of England rugby writing "Maximuscle are sponsors of Gavin Henson and Josh Lewsey and are 'The Official Sports Food Suppliers' to the Lions in New Zealand"